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Harley-Davidson Motor Company (NYSE: HOG) is an
American manufacturer of motorcycles based in Milwaukee, Wisconsin. The
company sells heavyweight (over 750 cc) motorcycles designed for
cruising on the highway. Harley-Davidson motorcycles (popularly known as
"Harleys") have a distinctive design and exhaust note. They are
especially noted for the tradition of heavy customization that gave rise
to the chopper-style of motorcycle.
Origin of "Hog" nickname
Beginning in 1920, a team of farm boys, including Ray Weishaar, who
became known as the "hog boys," consistently won races. The group had a
hog, or pig as their mascot. Following a win, they would put the pig (a
real one) on the back of their Harley and take a victory lap.In 1983,
the Motor Company formed a club for owners of its product taking
advantage of the long-standing nickname by turning "hog" into the
acronym H.O.G., for Harley Owners Group. Harley-Davidson attempted to
trademark "hog", but lost a case against an independent Harley-Davidson
specialist, The Hog Farm of West Seneca, NY, in 1999 when the
appellate panel ruled that "hog" had become a generic term for large
motorcycles and was therefore unprotectable as a trademark.
On August 15, 2006, Harley Davidson Inc. had its NYSE ticker symbol
changed from HDI to HOG
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